Poker structure involves building the hands you are dealt and you can do this in various ways. The most common way is by calling and betting your way through the hand, but I will cover several variations. Let's start with the traditional method, which is the move call and bet your way through a hand.
This usually works for longer term, but in terms of short term, it is not the best option. The main reason for this is that the bet you make can have very serious long-term ramifications on the outcome of the hand. You have to play correctly before you can earn the pot. If you end up in a situation where you can't bluff because the opponent has all the same cards as you do, it is not a good idea to call.
The main advantage of this zynga poker online option is that you can get a better hand off of the flop, but it doesn't work so well long term if you lose the pot. If the opponent has every single card, it is quite likely that you will fold, but it won't have been your best play.
Bluffing is a part of playing poker, and you can be as smart or as loose as you want. You can always bluff with low pair or low jacks, so you can always bluff with these cards.
If you don't need the cards and you fold, it is hard to go back from that. But you still have an option here, which is to go for the raise. However, you want to wait until after the flop before raising.
Raising early at the table is not usually a good idea if you are playing for the short term, unless you can get the pot if the opponents don't call. The reason is that the opponent has many other hands to consider, and it is much harder to hit two pairs than it is to hit a high pair.
Most people would prefer to fold when they are forced to raise, but there are times when it is okay to raise. In situations like those where your opponent has a great hand or you are certain to lose the pot and you want to increase your chances of winning, it is okay to raise early. Don't leave it until the last minute, because you are much more likely to fold when you are forced to raise.
Bluffing can be hard to determine. If you can spot early bluffs, you can figure out how to win, but in general it is hard to guess if the opponent is bluffing or just not using their best hands.